How a business decides what type of advertising to use, and who the ideal customer is? Are you interested in direct and online marketing, or the global marketplace? 

Are you looking to obtain a strong educational foundation in marketing? Then this course is for you. This course explores the world of marketing and sales. 

Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. 

In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. 

While Sales helps sharpen the skills of even experienced sales representatives, enabling them to take advantage of sales opportunities and aggressively expand the business.

 Students will be able to Interpret prospect needs by conducting a needs analysis, master active listening techniques to better connect with & understand clients, manage the sales process by understanding where the sale is & how to keep the momentum moving forward.